Coaching with LEGO® Practitioner Certificate
Coach with clarity, confidence, and structure -
when words alone aren’t enough
Build deeper client breakthroughs. Create a signature coaching style clients remember.
The most memorable coaching happens when clients don’t just talk about change — they build it, see it, and feel it take shape.
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The Coaching with LEGO® Practitioner Certificate equips you to integrate evidence-based coaching psychology with LEGO®-based visual thinking, so clients move beyond insight into clear, felt understanding — and you develop a distinctive coaching approach that differentiates your practice in a crowded market.
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This is hands-on, practical coaching, designed for real coaching conversations — not theory, not gimmicks, and not facilitation training.
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A practitioner certificate for coaches who want a safe, ethical, and structured way to help clients gain clarity and move forward, using LEGO® as a hands-on thinking tool.
​By the end of this programme, participants will be able to:
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Work confidently with clients who feel stuck, overthinking, or disengaged
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Use LEGO® as an optional, client-led reflective tool to unlock deeper insight, clarity, and meaning
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Structure richer coaching conversations using the Triple-E Method (Engage–Explore–Expand)
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Elevate coaching presence and listening by working with clients’ narratives, metaphors, and embodied representations
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Facilitate courageous, creative, and psychologically safe coaching conversations
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Maintain clear boundaries between coaching and therapy
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Evoke insight without directing, interpreting, or advising
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Guide clients from insight to meaningful, client-owned action using a visually grounded approach
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Apply the BUILD framework to support clients from boundaries and safety through to clear direction and forward movement
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Who this is for
This programme is designed for professional coaches who want to deepen their impact and stand out with a credible, memorable coaching approach, including:
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ICF-credentialed coaches and coaches in training
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Internal coaches, leaders, and professionals who coach within organisations
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Coaches working with stuck, avoidant, or over-analytical clients
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Coaches who want a practical, experiential way to work with mindset, identity, values, resistance, and change
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Coaches who already use tools or models and want a more embodied, client-led approach to creating breakthroughs
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Coaches who want structure without rigidity
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Coaches who value ethical, client-centred practice
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You’ll especially love this if you want to
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Help clients move from “I know what I should do” to “I can see it and feel what’s next”
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Work confidently with complexity without over-talking or over-analysing
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Feel more confident when coaching feels stuck or uncertain
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Reduce heavy, circular coaching conversations
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Help clients gain clarity without pushing, probing, or advising
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Have a reliable structure to return to under pressure
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Work creatively without losing professional credibility
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Build a premium, differentiated coaching offer that clients remember and share
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What makes this different
Many coaches experiment with LEGO® as a fun activity.
This programme is different.
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You’ll learn how to use LEGO®-based building as a serious coaching process, grounded in coaching psychology principles and ethical practice — not facilitation or entertainment.
This programme is not about adding more tools or techniques.
It gives you a clear coaching structure you can return to when coaching feels complex or uncertain.
At the core of the approach:
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Safety comes before insight
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Structure replaces guesswork
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Clients generate meaning — the coach does not interpret
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LEGO® is used as a thinking aid, not a gimmick
You’ll develop confidence in working with:
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Metaphor and meaning-making without leading the client
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Psychological safety and coaching presence
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Client-led insight, not facilitator interpretation
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Practical, repeatable structures you can use with confidence
The result is coaching that feels lighter, clearer, and more effective — for both coach and client.
This is a practitioner approach that helps clients access what they already know — faster, deeper, and with greater ownership.
The methods you’ll learn
You’ll learn a practical coaching sequence you can apply again and again in real coaching conversations.
The programme combines two complementary elements:
1. The Triple-E Method (Engage - Explore - Expand)
A clear, repeatable flow that helps you:
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Explain the purpose of the approach and create safety and buy-in
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Engage clients through building and metaphor, rather than over-talking
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Explore meaning through powerful questions — not assumptions or interpretation
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Expand insight into action, commitment, and sustainable next steps
This gives you confidence in how to run the conversation, from start to finish.
2. The BUILD Framework (the structure beneath the flow)
The Triple-E sequence sits within BUILD, a simple, professional coaching framework that guides clients from safety to direction.
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B - Boundaries & Safety
Establish ethical clarity and psychological safety -
U - Understanding
Help clients make sense of what’s really happening -
I - Insight
Support client-generated awareness -
L - Leverage Options
Explore possibilities without advice or problem-solving -
D - Direction
Enable confident forward movement that the client owns
Together, BUILD provides the structure, and Triple-E provides the sequence.
The result is coaching that helps clients emerge with insight, clear actions, and sustainable next steps — without pressure, over-analysis, or coach-led interpretation.
You’ll also practise how to translate a build into
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 Coaching questions that evoke awareness |  Client-generated insight and meaning |  Exploration of options without interpretation |
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 Clear, client-owned direction |
By the end of the programme you will be able to
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Integrate the BUILD framework confidently into your existing coaching style, without disrupting how you already work
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Decide when (and when not) to introduce LEGO® in a session, based on client readiness and context
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Facilitate LEGO®-based coaching activities ethically and confidently, without over-interpreting client models
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Use metaphor-based building to explore identity, values, goals, change, blocks, and strengths in a client-led way
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Create and maintain psychological safety, especially when working with complexity or uncertainty
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Run both short “micro-builds” (5–10 minutes) and deeper coaching sequences (30–60 minutes)
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Adapt the approach for 1:1 coaching sessions, rather than workshops or facilitation
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Explain your approach clearly and confidently in a way clients understand — and want
Programme format
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You’ll spend a significant proportion of time doing (building, coaching, debriefing), not just listening.
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Format
Live online (Zoom) or
live in-person
Both formats are highly interactive
Structure
4 x half-day sessions online
or
2 x full-day session in-person
Hands-on practice & reflection
& peer coaching
Between sessions
Light practice tasks to build real confidence
Materials
Participant Handbook
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Lego materials for the in-person programme
What’s included
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Live, facilitated sessions with guided instruction and discussion
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Practical coaching practice focused on real 1:1 coaching conversations
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A Practitioner Certificate (non-certifying) on completion
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ICF Continuing Coach Education (CCE) eligibility, with full details provided on enrolment
Coaching ethics and professional alignment
This programme is designed to support professional coaching practice with care and rigour.
There is a strong emphasis on:
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Psychological safety, contracting, consent, and clear boundaries
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Keeping meaning-making client-led, with no “reading” or interpreting client models
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Clear guidance on what this approach is — and is not — appropriate for
The programme is aligned with the International Coaching Federation (ICF) Core Competencies and is eligible for Continuing Coach Education (CCE) hours.
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LEGO®-based visual methods are used throughout the programme as a core coaching approach, supporting ethical, client-centred coaching behaviours such as presence, listening, evoking awareness, and facilitating client growth — always in a client-led and professionally boundaried way.
FAQ
Do I need to be “creative”?
No. This is not about artistic skill. It’s about thinking with your hands and accessing meaning through metaphor.
Do I need LEGO® Serious Play® certification?
No. This is a coaching practitioner certificate focused on using LEGO®-based building in coaching contexts, with clear ethical and practical structures.
Will this work online?
Yes. The programme is designed for both in-person and online delivery — including how to show models on camera, use breakout rooms for coaching practice, and time to create meaningful reflection.
What kit do I need?
You’ll need a set of LEGO® bricks for the online courses only. After booking, you’ll receive simple guidance on what works best.
Is this therapy?
No. This is a coaching approach. We will cover boundaries, referral considerations, and how to work ethically when emotional material arises.
JOIN THE COACHING WITH LEGO PRACTITIONER CERTIFICATE TRAINING NOW FROM $1776
Your investment includes: ​
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14 hours of live online training via zoom or in-person with your cohort (you must attend ALL of the dates to certify as a practitioner)
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14 CCE's with the ICF (10 CC and 4 RD)
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